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Beyoncé and Jay Z 'uncoupling' tweet tricks thousands - but for very good cause

If you've been on Twitter, you might have seen a post claiming everyone's favourite power couple Beyoncé and Jay Z have decided to 'consciously uncouple'.

But before you start sobbing and declaring that love is officially dead, let me reassure you that it's not true.

The post is actually a very sneaky trick to encourage people to register to vote in the upcoming UK general election on December 12.

A man named Marvyn Harrison is responsible for the tweet, which has been liked and retweeted thousands of times.

It reads: "Beyoncé and her 'rapper' husband Jay Z confirm their 'conscious uncoupling' via @BBCBreaking."

Alongside this, there is a link which many thought was a BBC news article, but when clicked, it actually directs to the register to vote page at

Marvyn, a communications strategist from London said he shared the tweet in the hopes all voices will be heard at the polls.

Speaking to Mirror Online, he explained: "I know people are suffering political and voting exhaustion but all voices are needed to be heard so I wanted to put it in an interesting way."

He continued to say the response to the tweet has been "amazing" and that it has clearly made some people feel "an element of guilt" for not registering sooner.

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